The UK’s first cereal café will open its doors this December in Brick Lane, Shoreditch.
Cereal Killer Café, owned and run by punning twin brothers Alan and Gary Keery, is set to offer over 100 varieties of breakfast cereal and more than 13 kinds of milk, with customers able to mix their cereals at will. To top it off, the Keerys will provide a selection of 20 toppings.
Alan says that he wanted to recapture the excitement he felt about cereal when he was a child, and that the vintage cereal memorabilia in the café will stir up a lot of nostalgia for customers.
Gary told The Independent: “My favourite cereal at the minute is anything peanut butter flavoured from America, especially Cap’n Crunch Peanut Butter mixed with Strawberry Milk! And as for the classics, I am still a fan of Shreddies which is my go to comfort food when served with hot milk.”
For those less interested in processed grains, the café will also provide locally produced coffee, as well as toast, pop tarts, and other breakfast staples.
Garry Moore and Tony the Tiger in 1955Rice Krispies ad from 1940sShredded Wheat ad 1931Kellogg’s Cornflakes ad from 1915Range of Kellogg’s and Nestle cereals
Cereal has been popular around the world for centuries in the form of porridge and oats, but our modern sweet varieties have come in for some bad press of late.
A recent report by the US-based Environmental Working Group (EWG) has shown that cereals fortified with added nutrients put children at risk of overdosing on vitamins, pushing intake well beyond recommend limits.
Sugar Puffs have also been rebranded as Honey Monster Puffs, in an attempt to avoid a damaging association with sugar.
But the cereal industry shows no signs of slowing down. 2013/14 saw the quantity of oats milled at its highest ever, driven for the most part by demand for breakfast foods and cereal bars.